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Free Webinar

How to templatize design on campus

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Wednesday, March 10, 2021

11:00 AM MST / 1:00 PM EST

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Register for free webinar

For better and for worse, things aren’t what they used to be.

Universities and colleges entered a new era in which existing challenges were amplified and exacerbated by the shift from in-person to virtual, thus leaving many higher ed orgs to wonder — what’s more important, marketing or branding? Do we have to choose one or the other? What is my university’s brand without the in-person experience? How does an organization begin to market itself in times like these? What is my competitive edge?

The answer to all these questions is strong, consistent branding. By deliberately building and protecting a higher ed brand, colleges and universities can not only adapt to the changing times that a virtual campus demands, but they can better reach, recruit and retain current and future students.

Sign up for our free webinar about how to make the most of your brand and templatize design on campus, thereby saying “mmkay, bye!” to the challenges presented by Covid-19 and saying hello to a new dawn.
  • How to make the most of your existing brand voice or marketing strategy
  • Why brand consistency is a crucial component of growth
  • What data and insights you can use or reference when rallying your team around championing your school’s brand
  • How to set up brand templating at your school — a step-by-step

Christina Sanders

Inbound Marketing Manager, Lucidpress

Christina joined Lucidpress with years of marketing experience under her belt. She serves as inbound marketing manager developing both B2B and B2C marketing channels. Most recently she worked as a campaign manager at 97th Floor, a digital marketing agency where she managed integrated marketing campaigns. Christina graduated from BYU’s public relations program.

Outside the office, you’ll find Christina teaching piano lessons or cooking a new recipe she found on Pinterest.